Mass retail

Most fruit and vegetable purchases are made in hypermarkets or supermarkets. As such, this distribution circuit is first in line when it comes to transforming consumers’ consumption habits and encouraging them towards more responsible consumption.

To date, 38 varieties of fruit and vegetables are certified by the Demain la Terre label, and the goal is to increase this number even more.

Wishing to support supermarkets in navigating through new consumer expectations, Demain la Terre offers many advantages:

Are you interested
in our approach?