Mass retail
Most fruit and vegetable purchases are made in hypermarkets or supermarkets. As such, this distribution circuit is first in line when it comes to transforming consumers’ consumption habits and encouraging them towards more responsible consumption.
To date, 38 varieties of fruit and vegetables are certified by the Demain la Terre label, and the goal is to increase this number even more.
Wishing to support supermarkets in navigating through new consumer expectations, Demain la Terre offers many advantages:
- products originating from a responsible and meaningful process
- large volumes and specialised product ranges
- possibility of selecting products based on their region or area of origin
- value-adding tools to help points of sale
- a range of High Environmental Value products (level 3 of the French environmental certification - valid in France)
