Means implemented
Created in 2004 and certifying products since 2010, Demain la Terre is a true pioneer in sustainable development within the fruit and vegetable trade. This commitment is conveyed through the numbers below:
- 24 member companies, counting over 450 committed producers
- Demain la Terre label established in 7 production countries: France, Spain, Portugal, Switzerland, Morocco, Chile, Peru
- Over 220,000 tonnes of “Demain la Terre” fruit and vegetables, so close to 2 % of French fruit and vegetable production (including potatoes)
- Overall turnover of more than €700M
- Over 7,000 ha in responsible production surface
- Over 4,200 employees involved (permanent and interim)
- All French farms certified by Demain la Terre are recognised as being level 2 of the environmental certification code
In France, in 2021, 54 farmers were certified as being of “High Environmental Value”, as part of a joint framework managed by the Demain la Terre Association instated in 2018 – a first for the French fruit and vegetable trade
Our ambition is also to showcase the Demain la Terre label as the flagship food label for sustainable consumption amongst consumers. To do so, a multi-channel communication strategy was rolled out to boost the label’s reputation:
- a community of over 9,000 members on social media
- yearly participation in the International Agricultural Trade Fair since 2017
- publicity operations organised in points of sale (POS advertising, flyers, communication kits, etc.)
- strong partnerships (M6, l’Info Durable, etc.) relating to the Association’s values
Press
All these actions enable the Association Demain la Terre to enhance their visibility within the media. Whether specialised or general public, national or local, Demain la Terre strives to communicate through all types of media to all types of audiences – which you can see for yourself by browsing through our press review
