Presentation of the Organization and the project:
Demain la Terre is a non-profit organization (regarding the French law of 1901) of fresh or processed fruit and vegetable producers, gathered around a common project of sustainable development. This organization was created in 2004 with the aim of bringing together companies that want to think, experiment and develop the agriculture of the future, a third way between organic and conventional farming. Based on this shared vision, the Association has established a powerful tool: the Charter “Demain la Terre” which was finalized in late 2010, after three years of work with experts and technicians. This Charter aims at providing consumers with credible evidence of this commitment, focusing on three priorities: health, taste and respect for the environment. The producers of the organization are striving for the implementation of this Charter as a truly integrated management tool for sustainability. The organization is very careful of the proper application of the Charter.
The companies associated in Demain la Terre organization integrate objectives of the Charter in many aspects of their policies, according to the three parts of sustainable development (environment, economy and social). It represents a solid opportunity for them to mark their differences, through a complete and robust approach, ahead in terms of corporate social responsibility (CSR) in agriculture, both for their customers and final consumers. The company can apply for the entire production or only a part of it with the aim to gradually increase this share. The objective is that Demain la Terre becomes a CSR reference in fruits and vegetables agriculture.
The Charter is built according to 8 topics related to sustainable development, identified regarding quality and also environmental and social responsibility. The minimum baseline is the current regulations applicable for the different themes (a necessary condition but not sufficient).